Your internet connection, web sites and services.
Internet and Web
Dennis has a website and he wants it to be high in the search rankings. How does he do it? Leo says to avoid search engine optimization services that promise high results. Leo says it's snake oil. Google has a site called Google Webmasters, which will teach him how to organically get high rankings through good content that is constantly fresh. He should be wary of anyone who promises too much. If they attempt to game the system, he could get delisted by Google. So he should start with Google Webmasters.
As the first president and CEO of Facebook, Sean Parker had the experience to make the social media network a success. Now, in an interview, Parker is essentially apologizing for letting the genie out of the bottle. Parker says that Facebook has literally changed our relationship with society, our families, and our children. He also says it's a tremendous time suck that impacts productivity.
Alexandra works for a non-profit and she's having issues sending text messages to large lists of clients. There's now a limit of only 10 per text. Leo says the same thing happened with email. It's all because of spam, so they're limiting it. That's why Leo recommends a mass text service. Leo recommends EasyTexting.com. They offer low cost or even free service for non-profits.
Omar keeps getting spam calls and he can't block them because they keep spoofing the number. Leo says it's called Neighbor Spoofing because they use a number that sounds like it comes from his neighborhood. It's illegal, but good luck trying to catch them. The problem is that spoofing a phone number is very easy. The caller ID is useless. And there's no real way to block them. He can at least complain to YouTube and they will pull his channel down since he's breaking the law by posting recordings of the calls.
Kurt just joined Facebook. Leo says it's a love hate relationship. You can reconnect with friends and family, but it's an annoying time suck. But Kurt is getting pushed by Facebook to post an image on his profile. Leo says that Facebook is doing that because they are trying to stop fake accounts. So he uploaded one and now he can't log in! Leo says that Facebook takes the time to verify users before they can re-login. It could take up to 72 hours.
Mike just upgraded to iOS 11.1 and he's wondering if turning off Background App Refresh and Location Services will save battery life. Does it make a difference? Leo says that he would do that for privacy issues rather than battery life. It's a good idea to change it to use his location only when the app is working. Apple would let him decide both by app. Leo does recommend leaving it on for his maps app, though. Apple does a very good job of managing battery life, and in most cases, turning off all those services is a finesse he doesn't need to really hassle with.
Daniel wants to make an audio only subscription feed for his subscribers. Leo says that Spreaker is one option. They have a subscription plan that will lock out people if they don't pay. He can also roll in ads.
Chip listens to iHeartRadio on an internet radio called the Logitech Squeezebox. He's recently lost a lot of stations after an update, though. Leo has a hunch that many of those stations simply dropped out of streaming because of the cost of bandwidth for every single listener who is tuning in. It's a completely different model than broadcast because there's a hard cost. Its more like magazine publishing. But it could also be that iHeartRadio could be blocking the station.
Johnny just came back from speaking at a conference in Carnegie Hall, which is a really cool experience. Johnny's son Jack got sick and he used a website called Baby Doctor in New York, who came to check on him at the hotel. $250. And then the doctor texted for follow ups all night long. It's a great site for families on vacation.
Another cool website - PeerSpace.com. It's AirBnB for events, so you can book events all over the world.