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Email marketing is a challenge because one man's treasure is another man's spam. So it's important to be very careful. Leo says that having people "double opt-in" is the best policy because it gives users twice the options to ask for newsletter updates.
Vincent has a service area business, noticed a significant drop in business, and discovered that it was a problem with Google. Apparently, when Google activated Google+ and migrated data from Google Maps, a lot of these businesses had been deleted. Unfortunately, he has found that Google is apologetic but doesn't seem to have a solution. Now his business doesn't show up in Google Places anymore. This is a big issue because Leo says if a business isn't showing up in Google, it pretty much doesn't exist online.
Greg keeps getting viruses on his computer, and wonders if there's a PC cleaner that would take care of this. Leo says no, there's no cleaner that will successfully remove all malware. Greg says he has a computer guy that cleans the viruses off, but they keep coming back. That raises concerns that the technician isn't getting them all. Once the wall has been breached, viruses can be inviting others in. Greg says that his technician has been reformatting and reinstalling the operating system, which is good.
Johnny Jet is in France this week and he wants to talk about currency and how you can use your phone to keep up on exchange rates. He's got an app on his phone that helps him make the exchange rate. Leo says that Google has an up to date currency calculator built in as well. And it has drop downs for other languages and a graph that shows the exchange rate over time.
Claudia has satellite Internet and sometimes it doesn't work. Leo says that's the nature of the Satellite beast. It's expensive, slow, and sometimes it just doesn't work. It could be bad weather or technical difficulties. Leo suggests rebooting or restarting the satellite modem.
Steve has a PC and Mac. When he uses Firefox on the Mac, however, he gets an error message whenever the browser would crash. Leo says that message is telling him that when he reopens the browser, the tabs and windows he had open will come back up when he relaunches the browser. He can disable this setting if he doesn't want it to do this.
Tony's son wants to start a website and wants to know what he needs to do to get started. Leo says purchasing a URL is a good idea, but he doesn't have to. He could start off with a free site like WordPress or Blogger. If he wants to learn web design and start from scratch, then Leo advises using a Linux LAMP Stack (Linux Apache My SQL and PHP). A very easy way to do it on the PC is to use XAMPP from Apache Friends. It has a simple installer that can install even to Windows.
The abundance of security camera footage and images from individuals near the Boston bombing were vital in identifying the suspects. In fact, this article from Slate claims that we need more security cameras now. Privacy advocates, on the other hand, are concerned that we're giving up too much and the use of cameras could be taken too far.
Johnny Jet got through customs in Canada really quickly today because he has a Global Entry Card. For $100, you get a GE Card that represents that you've been vetted and a background check made. What the GE card does is speed your re-entry into country. They take your fingerprints and do an iris scan. And then, when you check in, it's a few minutes from terminal to gate. Great for business travelers. Leo likes it and wants to go.