Don wants to know if Twitter is a good way to get the attention of Samsung's support people. Leo says it is. The trend was started by a support person at Comcast with "ComCastCares." And everyone has picked up on that trend. It helps to also have "hashtags" (#) which can make it searchable. A good company will pick up on it and take quick action. But companies are now starting to get mean about the bad press they get on social media.
Steve uses Twitter, but on his tablet, the app refreshes the page at inconvenient times. So he ends up using Safari to prevent it. Leo suggests using a third party app like TweetBot by Tapbots instead. Tweetbot is easily the best twitter out there and sadly, it's not available on Android. Leo also says that social media is easily the best way to market, especially for artists.
Check out Steve's movie, "Fear" on Facebook.
At about 3 am Sunday morning, a 6.0 magnitude earthquake struck Northern California. Leo awoke from his bed and immediately went to Twitter, where he found tons of breaking news. Leo says that if you want to know what has happened, Twitter is the place to go. CNN didn't announce the news of the earthquake until 40 minutes later, while Twitter had the magnitude, epicenter, and other details within a few minutes. Leo says that Twitter is great for breaking news because you get details practically as they happened from people who are witnessing it. It's like the first draft of history.
Thailand's National Broadcasting and Telecommunications Commission inadvertently tweeted its approval of two new iPhone models for sale later this year. This is the year of the big redesign of the iPhone, which Leo refers to as the "tock" of the "tick-tock" development schedule from Apple. Apple has called a meeting with the Commission to discuss the matter. Leo says this doesn't necessarily mean we'll see two new iPhones, though, but he hopes so.
Have you ever been in a flame war online? It happens when you're involved in a discussion on a controversial topic. Nick Bilton of the NY Times has written an interesting article on how to know whether or not you're getting into a flame war before it fully develops.
Cheryl wants to know how to use social media to reach the most people. Leo says that most social media is set up that most won't hear her unless they follow her. So she'll have to build an audience. She can't expect to be heard by the masses automatically -- she'll have to generate interest. Leo says that a blog or a podcast are good options so she can own a place on the net and get her message out. Then she can use social media as an offshoot of that.
Sam wants to know if he has to be on all social media sites or just a select few, and what are the best sites to be on? Leo says he'll want to go where his customers are, but at the very least, he should have a brochure website to drive his customers to. Leo also has different feeds for his content, for his show, and his links. But that takes some juggling.
Jay is having trouble with the design of his Twitter account. Leo says that Jay is using the new Twitter interface that's being gradually rolled out, and it looks more like Facebook. If he doesn't like it, he could still use a third party twitter client. Leo likes Tweetbot.
David would like to use a URL shortener when he tweets. How can he do that? Leo says that Twitter usually does it automatically. But if not, Leo advises using Bit.ly. Then he can input the URL and add it. He can also customize it.
However, the disadvantage is that it's not apparent where the link leads to, which can be risky.