At about 3 am Sunday morning, a 6.0 magnitude earthquake struck Northern California. Leo awoke from his bed and immediately went to Twitter, where he found tons of breaking news. Leo says that if you want to know what has happened, Twitter is the place to go. CNN didn't announce the news of the earthquake until 40 minutes later, while Twitter had the magnitude, epicenter, and other details within a few minutes. Leo says that Twitter is great for breaking news because you get details practically as they happened from people who are witnessing it. It's like the first draft of history.
Thailand's National Broadcasting and Telecommunications Commission inadvertently tweeted its approval of two new iPhone models for sale later this year. This is the year of the big redesign of the iPhone, which Leo refers to as the "tock" of the "tick-tock" development schedule from Apple. Apple has called a meeting with the Commission to discuss the matter. Leo says this doesn't necessarily mean we'll see two new iPhones, though, but he hopes so.
Have you ever been in a flame war online? It happens when you're involved in a discussion on a controversial topic. Nick Bilton of the NY Times has written an interesting article on how to know whether or not you're getting into a flame war before it fully develops.
Cheryl wants to know how to use social media to reach the most people. Leo says that most social media is set up that most won't hear her unless they follow her. So she'll have to build an audience. She can't expect to be heard by the masses automatically -- she'll have to generate interest. Leo says that a blog or a podcast are good options so she can own a place on the net and get her message out. Then she can use social media as an offshoot of that.
Sam wants to know if he has to be on all social media sites or just a select few, and what are the best sites to be on? Leo says he'll want to go where his customers are, but at the very least, he should have a brochure website to drive his customers to. Leo also has different feeds for his content, for his show, and his links. But that takes some juggling.
Jay is having trouble with the design of his Twitter account. Leo says that Jay is using the new Twitter interface that's being gradually rolled out, and it looks more like Facebook. If he doesn't like it, he could still use a third party twitter client. Leo likes Tweetbot.
David would like to use a URL shortener when he tweets. How can he do that? Leo says that Twitter usually does it automatically. But if not, Leo advises using Bit.ly. Then he can input the URL and add it. He can also customize it.
However, the disadvantage is that it's not apparent where the link leads to, which can be risky.
Daniel has so many social media outlets for his business, and it's becoming a full-time job managing all of it. Leo says that if he has a business, he should at least have a web page, and a presence on Facebook and Twitter. Pinterest is good for selling goods. Google Plus is good, but it's not widespread at all. Twitter is great for communicating with customers, though. LinkedIn is good for finding employees. But at the end of the day, it's best to just keep it simple. YouTube is great for video, but he's better off driving people to his own webpage.
Courtney Love, the widow of Kurt Cobain, won the first ever Twitter defamation case. Love had been suing Cobain's estate, became disillusioned with her attorney, and tweeted that her attorney had been paid off by the estate. The attorney then sued Courtney Love for defamation, and won the case.
Courtney Love Wins Twitter Defamation Case (Huffington Post)…