Steven has created a new tooth brush that fights bad breath. However, he's been told he needs to get on social media. But he's scared about hiring someone to do his social media. Leo says don't! Do it yourself! And since his wife did an amazing job on his website (check out NeutralizerPlus.com) she can easily navigate the waters of social media. Go with Facebook and Twitter, and maybe Snapchat for the younger crowd. That's it. Also have a YouTube channel.
Twitter is introducing emoji-based targeting, which means advertisers will be able to target users based on emojis they have used in a tweet. For example, if a user tweets a pizza emoji, that user could be served ads for pizza places.
Twitter security officials have admitted that the social media site was hacked this week, exposing the passwords of over 32 million twitter accounts. Though hackers posted the passwords online, officials say that they are confident no other information was obtained.
Leo says that if you are a Twitter user, you may want to change your password, and even better, use a password vault to generate it.
Read more at TechCrunch.com.
Richard wants to Periscope while he's overseas in Jordan. Leo says it's doable, but very expensive with international data roaming. His best bet is to buy a local SIM in Jordan with a local number. He should check out prepaidwithdata.wikia.com. If that's not an option, then he should buy an international data package from his mobile company. That will be a pricey as well, but not nearly as much as roaming charges.
Louis is disappointed that this year at South by Southwest they cancelled discussions about Gamergate. He finds it sad that people are cowards and shrink away from internet bullies and trolls. Leo agrees and says that Gamergate came about because hardcore gamers decided that anyone changing gaming, especially women, were the enemy. As such, they've taken to the Internet to bully them online, mostly through Twitter.
Anne created an app called ZOOM ZOOM ZOOM, a camera app for Android that zooms in various pictures automatically. It can be preset or the user can just manually do it. She wants to create a website that users of the app can upload and showcase their images, like Instagram. Can SquareSpace do that? Leo says that's probably outside of SquareSpace. In fact, it's just as complicated, if not more so, than creating the app itself. Having a community is a challenge, much like gardening and weeds. She'll have to moderate it full time.
Johnny is still in Austin for South by Southwest, and his first app this week is called Meerkat, the live social video app that launched at SouthBy which Johnny thinks is awesome. It allows you to live stream whatever you're doing and plug it on twitter. Leo says that there have been others that have done this, like Qik, but Meerkat is really easy because people follow you via Twitter and they can comment while you're talking. It's a great way to publicize events. You can even create your own mobile TV network by Meerkating.
Don wants to know if Twitter is a good way to get the attention of Samsung's support people. Leo says it is. The trend was started by a support person at Comcast with "ComCastCares." And everyone has picked up on that trend. It helps to also have "hashtags" (#) which can make it searchable. A good company will pick up on it and take quick action. But companies are now starting to get mean about the bad press they get on social media.
Steve uses Twitter, but on his tablet, the app refreshes the page at inconvenient times. So he ends up using Safari to prevent it. Leo suggests using a third party app like TweetBot by Tapbots instead. Tweetbot is easily the best twitter out there and sadly, it's not available on Android. Leo also says that social media is easily the best way to market, especially for artists.
Check out Steve's movie, "Fear" on Facebook.
At about 3 am Sunday morning, a 6.0 magnitude earthquake struck Northern California. Leo awoke from his bed and immediately went to Twitter, where he found tons of breaking news. Leo says that if you want to know what has happened, Twitter is the place to go. CNN didn't announce the news of the earthquake until 40 minutes later, while Twitter had the magnitude, epicenter, and other details within a few minutes. Leo says that Twitter is great for breaking news because you get details practically as they happened from people who are witnessing it. It's like the first draft of history.