At about 3 am Sunday morning, a 6.0 magnitude earthquake struck Northern California. Leo awoke from his bed and immediately went to Twitter, where he found tons of breaking news. Leo says that if you want to know what has happened, Twitter is the place to go. CNN didn't announce the news of the earthquake until 40 minutes later, while Twitter had the magnitude, epicenter, and other details within a few minutes. Leo says that Twitter is great for breaking news because you get details practically as they happened from people who are witnessing it. It's like the first draft of history.
Facebook is testing a new "satire" label for articles that appear real, but are featured on numerous satire sites like "The Onion." Leo says that's a good idea because most people who share articles don't read them fully and as such, are easily fooled. He thinks it's a good thing for Facebook to take this step.
Facebook is facing a virtual revolt from members after they required mobile app users to download their messenger app to use the private message feature. Leo says the app requires a stunning amount of control over a user's phone including making phone calls and text messages on your behalf. The bottom line is, users would have to trust Facebook with their privacy and phone use, and as such, it's proven to give Leo the ideal excuse to delete the app from his phones. He'll just use the desktop app from now on.
Leo decided to try out Facebook Messenger this week since Facebook has decided to force users to use it instead of the regular Facebook app for private messages. Leo says that not only does the app deplete your battery by constantly monitoring your activity and location, but you also can't turn off notifications on messages for longer than 8 hours in the app. As a result, Leo was more than happy to delete both the Messenger app and the Facebook app from his phone. He'll just continue to use Facebook on the desktop instead.
Have you ever been in a flame war online? It happens when you're involved in a discussion on a controversial topic. Nick Bilton of the NY Times has written an interesting article on how to know whether or not you're getting into a flame war before it fully develops.
No one really knows how much money the biggest stars are making on YouTube, but SocialBlade.com uses lots of stats to estimate the amount. It ranks users based on a variety of criteria, and gives them a letter grade. The site also shows you the users filtered by 'Most Subscribed' and 'Most viewed.'
Facebook admitted this week that back in January 2012 it conducted a psychology experiment that involved manipulating user feeds to see what people would post or share. The experiment was to see whether more negative or positive content in a news feed would have an impact on that user's future posts. Leo says it's probably legal since they are a private company and we've given them permission to toy with our feeds. But how does it make everyone feel to know that Facebook manipulates users for their own ends?
Cheryl wants to know how to use social media to reach the most people. Leo says that most social media is set up that most won't hear her unless they follow her. So she'll have to build an audience. She can't expect to be heard by the masses automatically -- she'll have to generate interest. Leo says that a blog or a podcast are good options so she can own a place on the net and get her message out. Then she can use social media as an offshoot of that.
A Federal judge has ruled that customers of LinkedIn can go forward with a class action lawsuit. LinkedIn users who include publishing and movie executives filed a complaint in September that accused LinkedIn of effectively breaking into their gmail accounts to send out repetitive invitations to join LinkedIn to anyone they've ever contacted.
Andre has a podcast based on DragonBall Z, but his podcast doesn't appear in the first few pages of the Google search results. Leo says that's because Andre's podcast is so new with only two episodes, and doesn't have the page rankings yet. That takes time and effort to get others to link to it. Andre will get ranked higher as higher ranked sites link to him. Andre shouldn't make inorganic links or artificial links, though. Google hates that and are very sensitive to people trying to game the system.