Facebook admitted this week that back in January 2012 it conducted a psychology experiment that involved manipulating user feeds to see what people would post or share. The experiment was to see whether more negative or positive content in a news feed would have an impact on that user's future posts. Leo says it's probably legal since they are a private company and we've given them permission to toy with our feeds. But how does it make everyone feel to know that Facebook manipulates users for their own ends?
Cheryl wants to know how to use social media to reach the most people. Leo says that most social media is set up that most won't hear her unless they follow her. So she'll have to build an audience. She can't expect to be heard by the masses automatically -- she'll have to generate interest. Leo says that a blog or a podcast are good options so she can own a place on the net and get her message out. Then she can use social media as an offshoot of that.
A Federal judge has ruled that customers of LinkedIn can go forward with a class action lawsuit. LinkedIn users who include publishing and movie executives filed a complaint in September that accused LinkedIn of effectively breaking into their gmail accounts to send out repetitive invitations to join LinkedIn to anyone they've ever contacted.
Andre has a podcast based on DragonBall Z, but his podcast doesn't appear in the first few pages of the Google search results. Leo says that's because Andre's podcast is so new with only two episodes, and doesn't have the page rankings yet. That takes time and effort to get others to link to it. Andre will get ranked higher as higher ranked sites link to him. Andre shouldn't make inorganic links or artificial links, though. Google hates that and are very sensitive to people trying to game the system.
Sam wants to know if he has to be on all social media sites or just a select few, and what are the best sites to be on? Leo says he'll want to go where his customers are, but at the very least, he should have a brochure website to drive his customers to. Leo also has different feeds for his content, for his show, and his links. But that takes some juggling.
Dillon wants to start a podcast, but doesn't know how to build his audience. Leo says that's the wrong way to think about it. An "audience" expects to be amused and entertained. For podcasting, that's just not enough. He'll want to build a community who will stay engaged with him and his show. He'll want to have discussions, chats, etc. The realm of media has really changed.
Jay is having trouble with the design of his Twitter account. Leo says that Jay is using the new Twitter interface that's being gradually rolled out, and it looks more like Facebook. If he doesn't like it, he could still use a third party twitter client. Leo likes Tweetbot.
David would like to use a URL shortener when he tweets. How can he do that? Leo says that Twitter usually does it automatically. But if not, Leo advises using Bit.ly. Then he can input the URL and add it. He can also customize it.
However, the disadvantage is that it's not apparent where the link leads to, which can be risky.
Daniel has so many social media outlets for his business, and it's becoming a full-time job managing all of it. Leo says that if he has a business, he should at least have a web page, and a presence on Facebook and Twitter. Pinterest is good for selling goods. Google Plus is good, but it's not widespread at all. Twitter is great for communicating with customers, though. LinkedIn is good for finding employees. But at the end of the day, it's best to just keep it simple. YouTube is great for video, but he's better off driving people to his own webpage.