According to a new study, social media is making us miserable as we compare our lives to those posting online. Leo suggests trying to search the beginning of a phrase in Google, such as "I always," and Google will finish the phrase using search data from other people. You'll immediately find out that everyone else's lives are not as glamorous as they seem on social media.
Doctor Mom has been drafted into running the social media for a medical journal group she's a part of. How can she get started? Leo says that social media is of great value, but to be effective, it needs to be staffed because it takes a lot of time. Doctor Mom seems to be it, though. She also has to do a podcast aimed at who they want to reach. How can she get her podcast on TuneIn? Leo says that everyone listens to podcasts on their phone these days and most will use the app they already have. Leo says it could be an uphill battle to get on TuneIn.
Steven manages a band for a living, and he got snookered into adding someone to be an Admin on their Facebook band page. Now the real admins have been removed from the group and they lost ownership to the page. Leo says that all you can do is contact Facebook and ask them to restore ownership to the page. It's important to remember that hackers will use urgency to trick you. So when you get unexpected messages, take a deep breath and confirm the source. You should also check and deauthorize any apps associated with the page.
Recently, privacy advocates have become aware that US Customs and the TSA are demanding travelers turn over passwords to their social media and demanding travelers open up their laptops and mobile devices to gain your data. Leo says that is clearly a violation of privacy and the fifth amendment. That passwords and fingerprint ID should be protected. Leo recommends turning off all your devices while you're re-entering the country. But they may detain you until you do. So be ready to call a lawyer.
Brian is concerned that the more data he creates with his phone and computer, the more data is out there for people to know about him. How can he be more private online? Leo says his mobile phone leaks data in a wide variety of ways, and not even the iPhone is invulnerable anymore. The best way is to just get off the internet. Since that isn't practical, he'll have to compromise and just be careful how he shares data. He should avoid social media. He should remember that his ISP knows everything he does online.
Now that President Donald Trump has taken office, the question is whether he will continue to tweet, and what phone will he use? Leo says that he used an iPhone until halfway through the campaign, and then shifted to what Leo thinks is a Samsung Galaxy S. Now that he's president, he has to use a massively modified and far more secure mobile device. But can he tweet with it? The Secret Service has also urged the President to stop tweeting from his @realdonaldtrump account. Although Leo says he did tweet from it earlier today. Like Obama, Trump uses his phone for news and social outreach.
How would James go about selling a movie he made online? Leo says promotion has changed over the last few years. "Going viral" is the way things are done these days, but that's actually a good thing. It means that we all have a better chance of being successful with content we create. If it goes viral, then it takes on a life of itself. Taking something to market is a challenge, though. How would he break through the noise?
Fahrid wants to know if Leo uses Twitter and got his tweet. Leo says that Twitter is just too hard to read these days, and it's generally nasty. He'll use it to see what's going on, but he avoids the replies. Social media has gotten so foul. Who needs that? But the compliment is appreciated!
Fahrid also wants to know if TWiT could use personal information of his callers to improve the show. Leo says that while he has show notes that include details of caller questions, they don't collect the personal information of their audience and would certainly never seek to profit from it.
Robert has been using Google Adwords and Facebook Ads to contact his clients and find new customers, but it's a very expensive way to do it for a seasonal business. He wants to choose one or the other. Leo says Facebook ads are the better of the two, but he'll need to use it effectively. Facebook knows more about its members than anyone, but he needs an expert who can make the most of that. He'll have to think about his business in a way that leverages these new tools and there are ways to do it.
Leo says that Facebook is learning about how to deal with fake news, but it's by no means the only portal that has to deal with it. There are plenty of news websites that fall for it as well. But while people are caught up in fake news, they are missing real news, like Apple being able to turn over the content of your iCloud account to authorities with a simple request. But nobody reports on that.