Ryan plays in an indy music band and they've been doing really well with crowdfunding for their projects. They've since made the fans their record label and they're even more successful, even though they aren't making as much money. They get more money from every sale. Leo says that when record companies rob artists by taking the lion's share of the profits, what do they expect but their talent going with a more independent business model that benefits them in the longer run? They have greater fan engagement. They also get more out of merchandising.
Rose says her Facebook has been hacked. She keeps changing it, but she's still having issues with her Facebook account posting things and tagging everyone she knows. Leo says that in the past, Facebook has had security issues with accounts being hacked, but as far as he knows, they've fixed all the exploits. So here's a few things Rose can try:
Matthew has a Facebook page for his business and he complains that negative reports wreak havoc on their page and he can't get access to moderate it. Leo says that Facebook is ultimately the moderator, but at a billion and a half users, it can be problematic to get Facebook to do things. Most of it is now automated. There are better places like Google Groups, Google Plus, or he could even create his own custom forum that gives him more control.
Steven has created a new tooth brush that fights bad breath. However, he's been told he needs to get on social media. But he's scared about hiring someone to do his social media. Leo says don't! Do it yourself! And since his wife did an amazing job on his website (check out NeutralizerPlus.com) she can easily navigate the waters of social media. Go with Facebook and Twitter, and maybe Snapchat for the younger crowd. That's it. Also have a YouTube channel.
Twitter security officials have admitted that the social media site was hacked this week, exposing the passwords of over 32 million twitter accounts. Though hackers posted the passwords online, officials say that they are confident no other information was obtained.
Leo says that if you are a Twitter user, you may want to change your password, and even better, use a password vault to generate it.
Read more at TechCrunch.com.
Facebook changed its feed from a chronological order to an algortihm a few years back. Members didn't like it, but they've gotten used to it. Now they're doing the same with Instagram and again, and users are up in arms.
Read more at TheVerge.com
Naomi has been helping a senior with surfing the net through a Chromebook. Leo says that Chromebooks are a great option for people that have limited uses like just checking your email and Facebook. It's a solid option, especially for retired people. It's more secure, reliable, and far less expensive than a general purpose computer which is really overkill for most people's needs. A Chromebook is fantastic in that regard.
Bob bought some games and they demand that he connect to the internet. Leo says that some games have a social aspect to them and the requirement is so he can post scores online and talk to others. So he'll have to be cautious to read the lables to see if it requires the connection. It's also for in-app purchases. Leo says it's poor planning, but that's how they get people.
Louis is disappointed that this year at South by Southwest they cancelled discussions about Gamergate. He finds it sad that people are cowards and shrink away from internet bullies and trolls. Leo agrees and says that Gamergate came about because hardcore gamers decided that anyone changing gaming, especially women, were the enemy. As such, they've taken to the Internet to bully them online, mostly through Twitter.
Joe created a site called NoParkTicket.com, where you put your information in about street sweeping or other parking related restrictions. That goes into a database, and then people can get that information when they're looking to park somewhere. He found crowdfunding campaign sites like Kickstarter, IndieGoGo, and GoFundMe, and he's wondering how he can get people to go to that.