Robert has been using Google Adwords and Facebook Ads to contact his clients and find new customers, but it's a very expensive way to do it for a seasonal business. He wants to choose one or the other. Leo says Facebook ads are the better of the two, but he'll need to use it effectively. Facebook knows more about its members than anyone, but he needs an expert who can make the most of that. He'll have to think about his business in a way that leverages these new tools and there are ways to do it.
Leo says that Facebook is learning about how to deal with fake news, but it's by no means the only portal that has to deal with it. There are plenty of news websites that fall for it as well. But while people are caught up in fake news, they are missing real news, like Apple being able to turn over the content of your iCloud account to authorities with a simple request. But nobody reports on that.
In the aftermath of this week's election, people are blaming Facebook for not taking down fake news reports that could have impacted it. Leo says that Facebook can't vet every single post to verify if it's accurate. That's just unrealistic. And according to Facebook, the fake news posts this year was only a very tiny percentage of the posts that were put up. Leo also says that the most important thing we can teach kids today is to develop critical thinking, to verify what they read themselves and not to take things without a grain of salt.
Paul has his 50th high school reunion this week and he knows that everyone will have cell phones, taking pictures and uploading to social media. Paul wants to know how to get the images all together. Leo suggests using hashtags. If he places the hashtag all around the reunion and announces to everyone to hashtag every post, then everyone will be able to search and see them. He can also create a central shared photo album at Google Photos and invite them to the shared album.
Little Jet is just a month away and Johnny and Natalie are busy with parental workshops. So things are getting very exciting.
This weeks' website - PetChatz. It's essentially Ring Central or Skype for Pets, where you can talk to your pet. You can even train them to use it to call you, and it will release a treat as a reward. $379. Leo says he used to have one, but returned it because his dog ignored it.
Ryan plays in an indy music band and they've been doing really well with crowdfunding for their projects. They've since made the fans their record label and they're even more successful, even though they aren't making as much money. They get more money from every sale. Leo says that when record companies rob artists by taking the lion's share of the profits, what do they expect but their talent going with a more independent business model that benefits them in the longer run? They have greater fan engagement. They also get more out of merchandising.
Rose says her Facebook has been hacked. She keeps changing it, but she's still having issues with her Facebook account posting things and tagging everyone she knows. Leo says that in the past, Facebook has had security issues with accounts being hacked, but as far as he knows, they've fixed all the exploits. So here's a few things Rose can try:
Matthew has a Facebook page for his business and he complains that negative reports wreak havoc on their page and he can't get access to moderate it. Leo says that Facebook is ultimately the moderator, but at a billion and a half users, it can be problematic to get Facebook to do things. Most of it is now automated. There are better places like Google Groups, Google Plus, or he could even create his own custom forum that gives him more control.
Steven has created a new tooth brush that fights bad breath. However, he's been told he needs to get on social media. But he's scared about hiring someone to do his social media. Leo says don't! Do it yourself! And since his wife did an amazing job on his website (check out NeutralizerPlus.com) she can easily navigate the waters of social media. Go with Facebook and Twitter, and maybe Snapchat for the younger crowd. That's it. Also have a YouTube channel.
Twitter security officials have admitted that the social media site was hacked this week, exposing the passwords of over 32 million twitter accounts. Though hackers posted the passwords online, officials say that they are confident no other information was obtained.
Leo says that if you are a Twitter user, you may want to change your password, and even better, use a password vault to generate it.
Read more at TechCrunch.com.