Fred would like to know the cheapest way to promote his band's website. Leo says giving away music is a great option. Participate on Facebook, Twitter and Google+. SoundCloud is a great social sharing site for music. Giving away music builds a fan base and that should be job one. If he can build a fanbase of 1,000 fans, they'll take care of the rest and he can then begin to sell his music online.
Petros has a fitness business with bootcamps and he has locations all over the world. He wants to deliver a monthly mix tape. Leo says that copyright won't allow that and he'll have to license that music in order to play that in his business.
One way he can bypass it is to use Pandora. Pandora has a business version starting at $25 a month that takes care of all the license fees. XM Satellite radio also has a business service.
Leo says to get iTunes Match for a year and replace all his music with 256kb AAC unprotected music. Then, he can do anything he wants with it. Unfortunately, with digital music, he doesn't actually own those files -- he's merely leasing it for his lifetime. They're licensed to him and him only. Since they are unprotected files, though, he could give them to someone else, but they will have his email address in it since they are licensed to him.
Alex is using QBase software on a MacMini in his music studio. He wants to be able to connect his iPad to it and use it to be keyboard and mouse on his Mac Mini.
Leslie has a very large iTunes music library, and she'd like to back it up. She wants to be sure not to lose it. Leo says that Leslie's best bet is iTunes Match. For $25 a year, her collection gets matched with copies that Apple has, and the ones that aren't matched are uploaded to Apple's servers. She can then stream them and download them again from there. Google has a similar service for free called Google Music.
Leo says that there's probably copy protection on older purchased tracks that Neil bought online. The good news is that for $25, iTunes Match will let him replace the songs he bought that were copy protected with DRM free ones. Not only will he be able to replace all his music with DRM free, but they'll be upgraded to 256KB quality music. Even if he only does it once, it's a bargain.
Neil Young is developing a player and audio format called Pono. It's 192 khz/24 bit. Leo says that's a lot of detail and data there and it's likely to be indistinguishable from analog recordings. Scheduled to launch next year. Young says that as a musician, he believes we aren't getting all the information that live performance, or studio gives us.
Leo says they're not doomed just yet, but that seems to be the trend. People interested in buying music players tend to go with smartphones and double up so they don't have to carry multiple devices. There's always a need for music players for people working out and hiking, though.
This week's gadget is the Cord Cruncher. It came from Kickstarter and it automatically retracts and contracts with a simple tug. Kinda clever. Decent sound. Comes in Pearl Blue, Rocket Red, and Matte Black. Leo says it would be great if you could add your own headphones. Cost is $25 and it's available exclusively on their website.
Another crazy, functional gadget is the Baker's Band ... it's a silicon band that fits around your baking dish to prevent boilovers.