Facebook

Facebook Brings Augmented Reality to Apps

Episode 1383

Mark Zuckerberg at Facebook F8

In a clear sign that they are going after Snapchat, Facebook announced that they are opening up their API to allow app developers access to the camera in the Facebook app. They will also add support for filters, overlays, and other features that are similar to Snapchat, luring users away.

Leo says that Facebook is going after augmented reality in an effort to stay on top of the virtual genre. Leo says that competition is good. It'll be interesting to see how Snapchat and other companies respond.

Augmented Reality May Be Bigger than Virtual Reality

Episode 1382

Mark Zuckerberg at Facebook F8 Conference

Facebook and Oculus had their big confab this week and they're focusing on Augmented Reality, which will bring virtual elements into the real world through a headset that shows you the real world, with virtual elements overlaid on it. Leo says that Facebook is looking to that because they are aware that everyone is getting into VR and they are worried about losing their edge in the genre. So look for Facebook to add AR to Oculus VR. Facebook is also going to add vanishing messages to Instagram in an effort to bury Snapchat since they couldn't buy them.

How can I get my Facebook page back?

Steven from Los Angeles, CA

Episode 1369

Steven manages a band for a living, and he got snookered into adding someone to be an Admin on their Facebook band page. Now the real admins have been removed from the group and they lost ownership to the page. Leo says that all you can do is contact Facebook and ask them to restore ownership to the page. It's important to remember that hackers will use urgency to trick you. So when you get unexpected messages, take a deep breath and confirm the source. You should also check and deauthorize any apps associated with the page.

Why are my contacts wrong in WhatsApp?

Episode 1361

Marty from Los Angeles, CA
WhatsApp on Android

Marty uses WhatsApp with his family, but when he gets a call from someone, it has been displaying the wrong contact. Leo says that WhatsApp looks to the phone's contacts in order to identify who's in it. Marty's personal number may have gotten added to another contact, and all he needs to do is delete his number from that specific contact and it should be fine. Leo says it's probably just a messed up database.

Should I use Google Adwords or Facebook Ads?

Episode 1344

Robert from New Orleans, LA
Facebook Logo

Robert has been using Google Adwords and Facebook Ads to contact his clients and find new customers, but it's a very expensive way to do it for a seasonal business. He wants to choose one or the other. Leo says Facebook ads are the better of the two, but he'll need to use it effectively. Facebook knows more about its members than anyone, but he needs an expert who can make the most of that. He'll have to think about his business in a way that leverages these new tools and there are ways to do it.

Fake News Is Not Just a Problem with Facebook

Episode 1341

Facebook Logo

Leo says that Facebook is learning about how to deal with fake news, but it's by no means the only portal that has to deal with it. There are plenty of news websites that fall for it as well. But while people are caught up in fake news, they are missing real news, like Apple being able to turn over the content of your iCloud account to authorities with a simple request. But nobody reports on that.

Facebook Blamed for Allowing Fake News to Affect Election

Episode 1339

Facebook Logo

In the aftermath of this week's election, people are blaming Facebook for not taking down fake news reports that could have impacted it. Leo says that Facebook can't vet every single post to verify if it's accurate. That's just unrealistic. And according to Facebook, the fake news posts this year was only a very tiny percentage of the posts that were put up. Leo also says that the most important thing we can teach kids today is to develop critical thinking, to verify what they read themselves and not to take things without a grain of salt.

How can I share images with a lot of people from an event?

Tom from Chicago, IL

Episode 1321

Paul has his 50th high school reunion this week and he knows that everyone will have cell phones, taking pictures and uploading to social media. Paul wants to know how to get the images all together. Leo suggests using hashtags. If he places the hashtag all around the reunion and announces to everyone to hashtag every post, then everyone will be able to search and see them. He can also create a central shared photo album at Google Photos and invite them to the shared album.

How can I stop someone from using Facebook to spam?

Rose from Los Angeles, CA

Episode 1314

Rose says her Facebook has been hacked. She keeps changing it, but she's still having issues with her Facebook account posting things and tagging everyone she knows. Leo says that in the past, Facebook has had security issues with accounts being hacked, but as far as he knows, they've fixed all the exploits. So here's a few things Rose can try:

How can I get control of my Facebook page?

Matthew from Menaffee, CA

Episode 1307

Matthew has a Facebook page for his business and he complains that negative reports wreak havoc on their page and he can't get access to moderate it. Leo says that Facebook is ultimately the moderator, but at a billion and a half users, it can be problematic to get Facebook to do things. Most of it is now automated. There are better places like Google Groups, Google Plus, or he could even create his own custom forum that gives him more control.