Leo got the Apple TV 4K yesterday and says it looks really good. Scott says there's some really great stuff in it and he thinks it could be a Roku killer. It's very polished and crisp. Scott says that the one problem the Apple TV 4K has is that the up conversion feature isn't the best and as such, anything you watch that isn't 4K at 60p doesn't look all that great. Apple is planning to address the problem with a TVOS firmware update 11.02 which will feature "auto switching" that will fix the up convert problem.
Apple TV 4K
This week, Apple christened the new Steve Jobs Theater at Apple Park with the announcement of the LTE version of the Apple Watch Series 3, which shares your iPhone's phone number and will work independently from the phone. The Apple TV will be 4K with HDR, and 4K movies will be the same cost for rental and purchase. Any HD titles you already have will be automatically upgraded to 4K as well.