Are Google Ad Algorithms racist?

Episode 1593 (04:38)

Google Ads

Talya O'Shea has done some research, and she's found that African Americans are more likely to see clickbait with the term "arrested" next to it than whites. And what the bias is from, is Google's Algorithm, which the advertising is based on. Leo says that O'Shea wrote a book about it, concluding that Google needs to improve that algorithm to be accurate, because it can cause a lot of harm to people's online reputation.