Facebook Changed It's Algorithm to Keep Users Addicted

Episode 1454 (02:15)

Facebook

The big story today is news that back when Twitter was launched, Facebook decided to change it's feed to include more news stories, thereby addicting its users and keeping them online longer. Leo says that Facebook discovered that they could sell more advertising and make more money if they could hook users to spend more time. Leo says that Facebook prefers to call it more "engaging." But he also says that strategy may have backfired, as engagement has been declining over the last two years.

Read more at nytimes.com.