This week, Apple christened the new Steve Jobs Theater at Apple Park with the announcement of the LTE version of the Apple Watch Series 3, which shares your iPhone's phone number and will work independently from the phone. The Apple TV will be 4K with HDR, and 4K movies will be the same cost for rental and purchase. Any HD titles you already have will be automatically upgraded to 4K as well.
Then came the iPhone 8, iPhone 8 Plus, and the tenth anniversary iPhone X. New features include Portrait Lightning and wireless charging. iPhone X will start at $999 and have an OLED screen, no home button, and FaceID to replace TouchID. It also gets a slightly faster camera lens. There is, however, a notch out of the top of the screen which could cut into content. All but the iPhone X will be available Sept. 22nd. The iPhone X orders start Oct 27th, and will ship November 3, but Leo says it will be very hard to get.
They're also going to continue to sell the iPhone SE, iPhone 6S and the iPhone 7, which Leo says is going to be confusing.
Apple also outlined a new initiative with their retail stores. Now called Town Squares, the Apple store will be more focused on an experience, rather than just a place to buy Apple products.